About us
Innovation in Consultation
At LAMA, we are dedicated to driving your business’s success in the competitive health market. With offices in Argentina and the United States, we offer comprehensive solutions in business development, distributor selection, regulatory support, and compliance.
Specializing in medical devices, IVDs, and cosmetics, we are known for providing regulatory support accompanied by strategic commercial analysis. We understand that regulatory and quality activities enabling the entry of a regulated product into a country must be supported by commercial analysis and planning in order to ensure a business’s success. Therefore, we have assembled a team of interdisciplinary professionals who are experts in market access, business strategy, importation, and distribution for Latin American countries.
This region is characterized by forward thinking health ministries and authorities working diligently towards regulatory convergence. However, each country retains its unique cultural and particular characteristics. Additionally, economic and health policies make market entry a significant challenge.
Our extensive experience comes from years of work across various fields. Our team consists of former executives from multinational companies, health ministry evaluators, doctors, pharmacists, and lawyers, who collaboratively plan and approach each client’s project comprehensively.
Pre-Launch:
Understanding the client’s objectives is our starting point. Based on our experience, we provide recommendations and strategies to enter the country or region more efficiently. We believe that strategic evaluation hinges on two main pillars: the country’s regulatory requirements and the commercial strategy. With these two points defined, we outline the project, determining the expert team, resources, and estimated project timelines.
Post-Launch:
Once the product is registered, defining the commercial strategy is key. Training the sales team will make a significant difference in positioning the brand and offering exceptional service to health professionals. We have a skilled team to monitor the selected distributors to achieve the agreed sales objectives.
Mapping the Route:
Preventing errors is crucial. The most common mistakes stem from lack of knowledge, poor advice, or incorrect choice of local distributor.
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