About LAMA
Who we are
LAMA is a specialized healthcare consulting firm supporting companies to successfully prepare, launch and commercialize their products in Latin American countries.
Made up of an interdisciplinary team, day to day we cooperate to bring the best of health technology to Latin America, providing strategic support to manufacturers, importers and distributors of medical devices, IVDs, cosmetics, food and supplements, drugs for rare and complex diseases and high-cost treatments.
We are connecting the main participants in the distribution and access of medical products and new therapies to the Latin American market
Our Holistic proposal to support your business
Our board
“Understanding the client’s objectives is our starting point. Based on our experience, we provide recommendations and strategies to enter the country or region more efficiently. We believe that strategic evaluation hinges on two main pillars: the country’s regulatory requirements and the commercial strategy. With these two points defined, we outline the project, determining the expert team, resources, and estimated project timelines.
Preventing errors is crucial. The most common mistakes stem from lack of knowledge, poor advice, or incorrect choice of local distributor.
Once the product is registered, defining the commercial strategy is key. Training the sales team will make a significant difference in positioning the brand and offering exceptional service to health professionals. We have a skilled team to monitor the selected distributors to achieve the agreed sales objectives.”
Analia Katriniuk
– Fundadora y Partner Director
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